Ruddy’s Cleaning Company needed a website to launch their new business. After discussion, it was clear that the business had 2 distinct sets of customers: domestic cleaning and commercial cleaning. So we created a home page which directed customers towards the service they required, with a separate landing page for each customer base.
After an initial meeting the owner of Ruddy’s quickly grasped how to write SEO-friendly and engaging content for the website, and the small family run company was able to take some excellent photos of their happy staff using their i-Phones.
Having such quality content made it very easy to produce this website, which is very focussed on providing all the information a customer needed to make a decision whether to choose their service.
Using their own photos helped to create the sense that the company was personable and friendly, rather than opting to use generic image library photos, which most of their competitors use.
The choice of pastel blues, with bold black title fonts on a clean white background created a sense of cleanliness, which contrasted nicely with the jazzy and fun logo in bright yellow and black.
The commercial cleaning landing page includes a detailed quote form, to cut down the amount of time it would normally take to discuss work over the phone, and the domestic cleaning Pricelist page has an online booking and payment form hosted by the 3rd party bookings provider Launch27.
The home page and landing pages have a carousel of live Google Reviews to help prospective customers make decision, which is a hugely useful feature for an industry based on trust. All the pages display the Bark badge, to reassure customers.
It was a pleasure to work with such a focussed company, and it felt good to help them get started and watch them become a busy and established company.
Visit: ruddyscleaning.co.uk
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