Rice and Things Jamaican Restaurant has been redesigned by Disphoria Design several times to keep it up to date.
The current design uses interesting title fonts to hint at the Jamaican origin of the food, with warm reds and oranges rather than the traditional Jamaican red, gold and green, which is so ubiquitous in Bristol that it could be seen as a cliché. The website title fonts emulate the sign on the restaurant.
Chef wanted the site to showcase the restaurant’s commitment to the community, so there are some prominent news posts about his work with young offenders, the police showing solidarity with Black Lives Matter, and the restaurant’s work with local elders. The visit by Jamie Oliver brought in a lot of new customers, so this is highlighted on the home page.
Thinking of how visitors would use the site, the design made it easy to find the Takeaway menu, find the map and parking information, and ordering instructions on the home page.
The home page also has a carousel of live Google Reviews, since visitors want reassurance when choosing a restaurant, and Google Reviews are more credible than a list of testimonials. The restaurant gets so many glowing 5 star Google Reviews that it seemed essential to show them. The carousel gets automatically updated regularly.
The catering page has a very detailed quote request form, to save the staff time, since they won’t have to ask the same questions for each enquiry.
Visit: riceandthings.co.uk